The story behind the brand that is Little Red Panda

The story behind the brand that is Little Red Panda

2 minute read

Who are we and what can you expect from us as a brand?

Little Red Panda was established in 2019 from our home in Upper Hutt, New Zealand. What started as a small side hustle, importing quality items from overseas, blossomed into a full blown business, exceeding any expectations we may have had in the early days. Our collection of beautiful baby items grew quite large, however we noticed that we weren't the only baby boutique in town (there are actually a very large number of online competitors!), which gave us a desire to stand out from the crowd.

Last year we realised we needed to take Little Red Panda in a new direction and decided to focus on creating our own line of silicone bibs, complemented by our existing range of silicone tableware and stacking toys. We had a vision of bringing something to NZ mums that they had never seen before and that was also unique to us as a brand. 

And so our Watercolour Range of Silicone Bibs were born! We recently introduced our Flora Collection to the world and we couldn't be happier with how they are being received. 

But running a small business is so much more than just selling products. We wanted to establish ourselves as a reputable and desirable baby brand. We want people to see our packaging, our labels and our online presence and instantly know that it's Little Red Panda. 

We also love supporting other local businesses and initiatives as our business grows. Most recently we received some amazing stickers from Stickerdot which really help glue our brand image together! (AD/Gifted)

We also strive to use eco friendly packaging where possible. Our teether and cutlery packaging is made from compostable cellophane and all of our cardboard packaging is 100% recyclable! Did you know you can also recycle your silicone right here in NZ? Little Red Panda proudly supports the Silicone Take Back programme, put together by Munch Cupboard! We love that you've found us here at Little Red Panda and we can't wait to share with you our future products and designs. We are always sharing our design journey on Instagram and Facebook, so be sure to give us a follow and drop us a DM if you ever have any questions or feedback!

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